I’m a great fan of tapping into social media and using marketing communication to drive customer loyalty and build brands. In fact, i began my marketing communication career working on Web technologies and later graduating to print and traditional media. With so much being said about Groundswell (Forrester Research) and reading case studies about constantcontact, dell and bearing point on the Web future.0 vehicle, i’m keen to see a similar success story for a brand i work with.
How does one actually garner support, educate colleagues and CXOs in a company to buy into the idea and then stay dedicated to executing these strategies till completion, or until they start living the life of customers?
I am extremely curious and at the same time excited about it all. I hope to jot down ideas related to this in the future.
